How to Market a Supplement Brand
As a supplement manufacturer, you’ll likely agree that the supplement industry has grown exponentially in the past decade. Many of us have become more intentional about improving our well-being. This became even more apparent after the coronavirus pandemic. The Food and Drug Administration (FDA)—the agency tasked with regulating dietary supplements in the United States—has also endorsed the use of supplements to maintain a robust immune system. This is certainly good news for supplement manufacturers.
However, to ensure your business will thrive you’ll have to leverage some marketing strategies to drive sales and boost revenue. Moreover, your marketing plan can set you ahead of the competition and grow your customer base. In this article, we’ll show you how to market your supplement brand effectively.
1. Content Marketing
Many marketers find it challenging to keep up with the demand for quality content that resonates with customers. The good news is that your business can compete favorably with an effective content strategy in place. This ultimately helps with lead generation. For example, a blog post feature can help with both brand awareness and sales.
Keeping up with your company’s content needs can be daunting. However, it’s always good to remember that content can range from emails and blog posts to YouTube videos. So, you can be as creative as you wish. You can also incorporate a purpose-built content marketing calendar software into your marketing processes.
Don’t mistake calendar software for a content calendar. A content marketing platform like Welcome Software, CoSchedule, and Blogger can handle all your tasks from ideation to promotion. In addition to that, you can also track your content’s workflow, including the due date.
2. Social Media Marketing
Nowadays, many supplement manufacturers use social media to create brand awareness and grow their businesses. As a dietary supplement brand, social media can help you stay in touch with your target audience. Start by creating a business page on LinkedIn, Facebook, Instagram, and Twitter to post your social media content. Also, remember that the type of content you deliver should be consistent with your brand. Your posts should also consist of valuable and promotional content.
3. Email Marketing
Almost everybody has a functional email which makes it an effective method and marketing. If you have a high marketing budget, you can make reasonable use of it by investing in email marketing. Email marketing is one of the most effective methods of advertising your products to prospective customers. What’s more, it offers your business a substantial return on investment (ROI).
Personalizing your email content is one of the best ways to optimize your email marketing strategy. More so, personalized emails generate more leads and increase conversion rates. Additionally, try to optimize your emails for mobile as many people open emails using their phones.
4. Quality Labeling & Packaging
A less popular form of marketing is product packaging. As a dietary supplement manufacturer, it helps to place value on quality packaging. The way and manner you package products can make a huge difference to your brand awareness campaigns. What’s more, you can influence the decision of potential customers with attractive packaging. Your product packaging should feature quality visuals using eye-catching colors, graphics, fonts, and catchy lines. The ultimate message you send should also establish an emotional connection with your target audience.
5. Influencer Marketing
Influencer marketing is another popular way to market a supplements brand. You can engage with many credible influencers online to help create brand awareness for your products. Remember that consumers want to see their favorite people use your product and write good testimonials.
Irrespective of whether influencers are paid to promote products, it doesn’t negate the fact that they have credibility. Moreover, many influencers only promote reputable brands, which makes their followers trust their recommendations.